The MED&OC team has extensive experience in managing the many operational aspects of the medical imaging, diagnostic technology, and radiotherapy industries. In addition, the team has significant knowledge in several adjacent areas such as blood transfusion and nerve stimulation.
MED&OC’s expertise can drive sales growth of product and services in existing and emerging markets with relevant and appropriate focus.
From improving the effectiveness of existing sales channels to setting up completely new ones, MED&OC can maximize sales performance while taking into account regional and local differences.
MED&OC excels at identifying and evaluating potential distributors in the medical devices & diagnostic fields using our existing network, or finding new ones. In addition, MED&OC brings extensive expertise in establishing win-win ventures between distributors and key stakeholders.
MED&OC is able to create well-balanced and properly-segmented product portfolios with cutting-edge features customized to market needs including pricing, branding, service and product content.
MED&OC has the know-how to develop and maintain a rigorous roadmap process for new and established products to achieve a regular rhythm of introducing compelling product innovations and improvements.
From advancing recently-developed indications to the promotion of a new standard-of-care, evidence generation is the cornerstone of establishing clinical relevance. MED&OC pioneered evidence-based clinical marketing in the European medical devices market, in support of commercial and business strategy.
MED&OC has the experience to identify and build relationships with KOL’s to accelerate the acceptance and clinical adoption of new developments.
MED&OC can successfully advance long-term research collaborations. These include scientific advisory boards, development of professional society positions & best practices, and management of high-profile collaborations.
MED&OC can deliver effective marketing communications with relevant content, tailored to the target audience to support sales and new product launches and to ensure a strong brand.
MED&OC’s unique capabilities allow us to pinpoint new business opportunities. We have experience ranging from working with academic partners to validate new product concepts, to identifying complementary technologies for existing product lines for accelerated and successful market penetration of new products & services.
MED&OC has the experience to develop solid technology & product roadmaps. This is a crucial component in successfully optimizing investment and strategic allocation of R&D resources to deliver both short- and long-term commercial outcomes.
MED&OC is skilled in optimizing engineering processes & testing to meet cost and technical performance goals, while ensuring the highest levels of customer satisfaction.
Emerging markets offer new and challenging growth opportunities. MED&OC has been able to successfully transition product lines to emerging markets, that ultimately resulted in the launch of new products specifically designed and developed in country, for country (ICFC).
MED&OC has a wide range of expertise in delivering clinical evidence & data analytics in support of new product launches. This includes protocol development, assessment of collaborative sites, and the management of clinical investigators.
MED&OC can create successful programs and develop the rationale to obtain medical device registrations such as FDA clearance and CE mark. This includes clinical evidence generation and bench testing strategies, along with clinical and technical rationale for global product registrations.
MED&OC’s knowledge in disease pathophysiology and clinical measurement can pinpoint crucial unmet clinical needs, and define innovative solutions to best address them.
MED&OC can identify and engage key talent in an organization to achieve desired business goals. A successful design creates a positive work environment and winning team spirit
Whether it be the conversion of academic concept to a commercial product, or the integration after a merger or acquisition, MED&OC has the experience to successfully transform businesses.